content marketing paradigm - Espire Media

The content marketing paradigm shift

We recently had a discussion with a client about setting up a monthly email newsletter for their customers and partners. This was one of the elements...

Connection, not technology, should be your goal

There’s no question that the marketing landscape is changing fast. As a business owner it can seem like an almost impossible task to stay...

Online advertising under threat. Good news or bad?

UK Internet Advertising Bureau chief Randall Rothenberg launched an emotive attack on the ad-blocking tech sector recently, calling them profiteers and a threat to...
content marketing trends for 2016

Five content marketing trends and tools for 2016

Today’s buyer has the power and control to engage or not to engage with your brand, but the key is to create content that...

How content marketing is helping save the written word

Is anyone else worried about the deterioration of the standard of writing among our young people? In this age of Youtube, Snapchat, texting and tweets,...

Advertising vs Content Marketing

If you’re having trouble getting your head around the key difference between content marketing and traditional advertising, here’s an easy way to understand the...

See you at the 2016 Content Marketing Conference

With content marketing becoming increasingly high on the professional marketers “must have” skill set, it’s no wonder that this years New Zealand Content Marketing...

How does Espire Media work?

I was asked the other day how Espire Media works. “How do you mean?” I said. “What I mean is,” said the enquirer, “how...

LET'S TALK!

For case studies or to discuss how content marketing can help you grow sales, contact Jennifer on +64 3 443 6316 or jenniferl@espiremedia.com