“I was concerned about the way our profession (as a graphic designer) was not being openly consulted during the Government’s New Zealand flag debate and competition. We asked Espire to put together an article for our company which they did from a quick and painless telephone interview.
They published the article for us to almost immediate effect. It generated media phone calls and Newstalk ZB radio interviewed me, with the release being republished a number of times under mine and my company’s name. It’s important to be out there and noticed.”