New Zealand Content Marketing Agency & Brand Journalists
Grow awareness, build trust and engage your audience with content marketing.

Espire Media exists to accelerate the impact of purpose driven organisations. We work with brands, entrepreneurs and changemakers who understand the power of engaging audiences with compelling content and authentic story telling.

Our content marketing agency has team across New Zealand ready to grow your audience today.

People don't buy what you do, they buy why you do it.
Recognise the quote? Then, hey... we're already friends!
Your 'Why?' is our why

If you’re a fan of Simon Sinek you’ll know that today’s consumers care more than about just saving a dollar or two.

Buyers are firmly in control of who they spend their time, attention and money with and if your higher purpose isn’t evident in all that you do, they will support organisations more clearly aligned with their values.

If you haven’t seen it before, Simon’s famous Ted Talk explains why starting with your ‘Why?’ forms the foundation of every content strategy we create.

Content marketing services
Who do we work with?

Great content marketing improves search engine rankings, increases website traffic, creates a platform for authentic connection as a leader and authority in your field, and generates better awareness and engagement with your target audience. Whether you need a little help or a lot, our inbound marketing experts are ready to help with three powerful and cashflow-friendly content marketing solutions for different needs.

Startup Entrepreneurs

If you are launching a startup or social enterprise and are concerned that your team may not have the sales and marketing experience needed to support the launch and growth of your organisation, talk to us.

Our experienced team understand entrepreneurs like no one else and can partner with you to oversee, organise and execute all the elements needed for a professional inbound marketing and PR programme.

SME Owners & Managers

If you are a business owner or manager frustrated that you don't have the time, expertise or inclination to implement and execute a consistent content marketing programme then we can help.

With our experts at your side you can safely assign responsibility for your plan to us, so you can get on with the things you're best at. Perfect for growing SME's who are not quite ready to appoint an in-house marketing manager.

Sales & Marketing Teams

If you're an established organisation requiring higher volumes of content, or you just want a specialist content provider to fulfill your content plan, we've got you covered.

Whether it's content for thought leadership, marketing automation programmes, or lead generation for your sales staff, our content strategists and brand journalists are experienced at working alongside enterprise sales and marketing teams.

What people say about us

UDo Limited, Software/App

"Espire Media have been a pleasure to deal with. They listened to our business needs, offered ideas and worked together to launch our start-up into the media. We've had a great response, all thanks to their expertise. Will continue to work with these great people."

Rachael Turnage - Founder


"It’s been great to work with Espire Media. They are really responsive and always committed to deliver projects on time. We’ve been working together on the Microsoft NZ Business Blog, part of Microsoft’s content marketing strategy, and it’s been a great success thanks to Espire. They have been pivotal in discussing ideas, making recommendations and executing the plan."

Vitor Cabrera - SMB Marketing Manager

Excio, Mobile App

"Working with Espire Media on our press release was an amazing experience. Everything was organised for us in a very timely manner even though we had a tight deadline. The promotion they did for us, especially the pitching to different media agencies is something you can't just do yourself and resulted in the article being published in NZ Herald. We got such a good response rate for that article and it really helped us (and will continue to help) with customer acquisition and brand awareness."

Ana Lyubich - Founder

SalesStar, Training & Consulting

"Awesome eDM last week, great results and plenty of activity – you guys rock! We love working with the team at Espire, they are responsive, full of great insight and well connected to the industry."

Steve Bambury - Marketing Manager

Giddy Up, Social Enterprise

"Espire Media provide guidance to grow Giddy Up through editorial support, interviews and social media positioning. By believing in our purpose, and demonstrating its commitment Espire Media positions itself as our business partner. So what are you waiting for - giddy up!"

Brian Steele - Founder

Revolution Tours, Tourism

"As a small startup with limited funds, marketing's often run on a shoestring budget and squeezed between day to day tasks. Since working with Espire Media it's been like having a whole in-house media department at our disposal at a price that's very affordable. Having them as part of your team's a no brainer."

Matt Belcher - Owner

BWARE, Software/App

"These guys rock! Espire Media really helped us with developing a successful content marketing strategy, along with professional articles that really captured who we are as a company and the services we provide. We found their team members friendly and professional, and a pleasure to work with during the whole process. We would certainly recommend Espire Media to other companies who are looking to stimulate interest in their products and services."

Kevin Haskins - CEO
What can you expect from us?
Fixed price, cashflow friendly content marketing services that scale with your business!

All of our content marketing programmes include the vital elements of a successful inbound marketing plan – high quality thought leadership articles and brand journalism pieces, insightful blogs, engaging email newsletters, informative downloadable assets, social media posts and opt-in devices. But we won’t do anything without a clear and compelling “Why?”, a winning content strategy and foundation messaging in place for you first.

Here’s just some of what you can expect us to do within the first three months of engaging us:

  • Articulating your higher purpose with a powerful brand story and marketing messaging – including market positioning, key selling points, elevator pitch, key stakeholder messaging eg for your staff, your suppliers, your customers.
  • Content marketing strategy – including buyer persona analysis, competitor analysis, SEO/keyword planning, content ideation and publishing calendar.
  • Website copy – review and update.
  • Email newsletter – review and update (or set up and creation if you do not already have one).
  • Inbound marketing measurement dashboard.

Our team can also produce and project manage any additional content pieces you may require including eBooks, infographics, reports, brochures, sales material, custom publications, podcasts and videos.