Author: Espire Media

biz growth series

Biz Growth Series – Auckland 24 August 2017

Espire Media & SalesStar present the 2017 Biz Growth Series Strategic Sales and Marketing: Success in the Digital Economy Looking for business growth strategies that work? Join us at our next event for a morning dedicated to business growth. If you’ve ever had the feeling that what used to...

udo limited

Rachael Turnage, UDo Limited

"Espire Media have been a pleasure to deal with. Listened to our business needs, offered ideas and worked together to launch our start-up into the media. We've had a great response, all thanks to their expertise. Will continue to work with these great people." Rachael Turnage,...

giddy up nz

Brian Steele, Giddy Up NZ

"No project is an island and Giddy Up has been founded to improve business performance through smart sponsorship partnerships. Espire Media understand this opportunity and provide guidance to grow Giddy Up through editorial support, interviews and social media positioning. By believing in our purpose, and...

content marketing agency new zealand

Kevin Haskins, BWARE

"These guys rock! Espire Media really helped us with developing a successful content marketing strategy, along with professional articles that really captured who we are as a company and the services we provide. We found their team members friendly and professional, and a pleasure to...

content marketing strategy

Without a content marketing strategy, you’re just gambling

Like advertising, the commercial imperative for content marketing is to grow sales. But, content marketing is not advertising - the strategies on which each are based could not be more different. While advertising relies on interrupting the attention that customers are trying to pay to...

content marketing

What’s the difference between content marketing and advertorials?

I’ve met a number of publishers and advertisers recently who are still having a hard time understanding the difference between content marketing and advertorials. “Huh! Content marketing…,” they say, “is what we’ve been doing forever. It’s basically just advertorials with a fancy name.” Wrong! Do not pass...