Content Marketing Services

What can you expect from us?
We understand content because we're publishers too

You can trust our content marketing advice works because we follow it ourselves. In fact we have over 10 years expertise building online audiences for a range of industries and niches.

All our packages include the vital elements of a successful content marketing strategy – high quality thought leadership articles and brand journalism pieces, insightful blogs, engaging email newsletters, informative downloadable assets, social media posts and opt-in devices.

But as mentioned we won’t do anything without a clear and compelling “Why?” and a solid content marketing foundation in place for you first.

Here’s just some of the help and advice you can expect within the first three months of engaging us:

  • Articulate your higher purpose with a powerful brand story and market messaging
  • Content marketing strategy including buyer persona analysis, competitor analysis, SEO/keyword planning
  • Content ideation and publishing calendar
  • Website copy and newsletter review and update
  • Live content marketing KPI dashboard
Jennifer Liew, General Manager, Espire Media
The best forms of marketing are consumed voluntarily - Seth Godin
How we work
Making the complex simple

Content marketing is a critical part of the modern business “go-to-market” strategy and underpins any successful inbound marketing programme.

The problem for most businesses is that they simply don’t have the time, knowledge or resource to strategise, plan and then execute all the activities required for a successful content marketing programme.

No matter where in New Zealand you’re located, we provide affordable access to world class content marketing and digital expertise that scales with your business.

Step 1 - Inbound Marketing Accelerator

“Do you have an up-to-date content strategy, brand story, website and content calendar?”

This is one of the first questions we’ll ask you when you engage our content marketing services, as these elements form the essential foundation of any effective content marketing programme.

If any of these elements need attention, we work with you through our Inbound Marketing Accelerator programme to address these first.

Step 2 - Monthly content marketing packages

If you have all the foundation elements in place and a clear content strategy to execute on, we have three cashflow friendly content marketing packages for you to choose from.

With our expert team organising, creating and monitoring your ongoing content marketing activities, you can rest easy and stay focused on what you are best at.

Good for you, great for your customers!

Step 3 - Additional content marketing services

Need specialist content, or a trusted partner to fulfill a specific content campaign?

In addition to your recurring content needs, our team are also on hand to plan, project manage and produce any additional content pieces you may require.

eBooks, infographics, reports, brochures, sales material, custom publications, podcasts and videos – we’ve got you covered.

Request a content marketing quote!
NZ Entrepreneur Magazine
Our work in action

Launched by Espire Media to serve Kiwi business owners in 2012, our online magazine “NZ Entrepreneur” is New Zealand’s leading online publication for entrepreneurs and business builders.

Through NZ Entrepreneur we walk our own talk – helping inform, educate and inspire thousands of business owners and innovators throughout NZ and the world every month.

Subscribe now for free!

If you’re a business owner or are planning to be, take a moment to subscribe for free at www.nzentrepreneur.co.nz

nz entrepreneur magazine cover
Our philosophy
At Espire Media we believe that authenticity, purpose and connection are at the heart of effective customer engagement.
  • Great content marketing is about building something so fundamentally good into the heart of your business, products and services that all stakeholders (customers, suppliers, staff and the community) want to join your tribe and spread the word.
  • It is about taking a deep dive into your business to understand your purpose – why your business exists (beyond profits) and the difference you seek to make in the world – it starts with “Why?”.
  • This then forms the heart of your content marketing strategy and also gives your business a real sense of purpose for all stakeholders, including staff.
  • We execute the strategy through informative and engaging content and storytelling that attracts and engages a community of people who care about the very things you stand for.
  • This level of conscious engagement will accelerate your growth beyond traditional (and often outdated) marketing methodologies allowing your organization to make a bigger impact.
Learn more about content marketing!