Inbound marketing is hard. We make it easy.
Inbound marketing is a critical part of the modern business “go-to-market” strategy and is driven by a great content marketing programme.
If you’re a business owner or manager frustrated that your inbound marketing activities aren’t getting the results you want, or concerned that your online presence and digital strategy needs a boost, our Inbound Marketing Accelerator is your chance to get your online marketing sorted.
It’s ideal for SME’s experiencing the following challenges:
- Don’t have a clear digital strategy
- Need to generate more visitors to your website
- Want to improve your search engine rankings (eg Google, Bing)
- Your website doesn’t convey the image or messaging you want it to
- Want to position yourself as a thought leader in your industry
- Want more and higher quality incoming leads and enquiries
- Your content is not engaging visitors when they reach your website
- Cost of your Google Adwords keeps going up
- Customers have never heard of you before
- Little or no social media engagement
- Shrinking or stagnant market share
Working closely with you in the first three months of the programme, our team of inbound marketing experts will:
- Analyse your target market and key competitors.
- Create a brand story that creates the foundation for authentic connection with your target audience.
- Develop the sales and marketing messaging that will articulate your purpose, market position, unique value proposition and unique selling points in a clear and compelling way.
- Review and upgrade your website copy and email newsletter structure, consistent with your brand story and market messaging.
- Develop a content marketing strategy and plan to build credibility and awareness with your target market and a steady stream of inbound leads.
- Set up and implement everything you need to run a successful long term inbound marketing programme, including monthly thought leader articles, SEO optimised blog posts, downloadable assets, email newsletter, social media posts.
- Once the foundation for your inbound marketing programme is set up, we will organise and run all elements of your programme over the following three months, closely monitoring and measuring the results and implementing regular work in progress meetings and reports.
- By the end of the programme you will have a powerful inbound marketing machine in place, and a clear understanding of what to do and how to do it. If after the programme you want ongoing assistance executing your marketing activities, we’re there for you too.
“These guys rock! Espire Media really helped us with developing a successful content marketing strategy, along with professional articles that really captured who we are as a company and the services we provide. We would certainly recommend them to other companies who are looking to stimulate interest in their products and services.” Kevin Haskins, CEO, BWARE App