1 – Grow awareness
Earn the awareness and attention of your target customers. Valuable, interesting and insightful pieces of relevant content put out into the market get attention. They get people talking and they get shared via social media. This sharing enables your content to be seen by potential customers you have no direct connection to – for free!
2 – More direct traffic to your website
When an article, blog or video on your website gets shared, it brings more people back to your website to read it or watch it.
3 – Improve your website search engine rankings
Search engines reward sites that are regularly updated with relevant and unique content. If you’re updating your website with great content and your competitors aren’t, you have a great advantage.
4 – Build trust
Build trust, credibility and authority with potential customers. We don’t buy from people or businesses we don’t trust. When potential customers can see that you are an expert and authority in your field you go a long way to reassuring them that you can be trusted to do a great job with their hard earned money. This is why salespeople want to work for trusted brands – the goodwill and trust already associated with your name/company/brand makes it much easier to convert prospects into customers.
5 – First to mind awareness
Become known as the “go-to” company in your industry and people won’t even need to hit Google – you’ll be the first one they think of.
6 – Better quality and less price sensitive customers
When the majority of your customers are long time readers or followers of your content, they better understand the value you bring to the table. People who value your content are better informed prospects and therefore higher quality prospects.
7 – Customer service
Providing great content for your customers adds to your customer and user experience before, during and after any sale.
8 – Customer loyalty
Continuing to add value to your customers with great content helps retain your existing customers and turn them into loyal fans. Competitors need to work three times as hard to win customers who are feeling loved and appreciated by you!
9 – Referrals
Great content makes it easy for your customers to become brand ambassadors. At the click of a social media button, your content (and your company) can be shared with hundreds and thousands of potential new customers easily and effortlessly.
10 – GROW SALES!
All these factors combine to generate more awareness, more traffic, more leads, more trust, more loyalty, more referrals and more sales!